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Calculate markup percentage and selling price from cost. Essential for pricing products.
Markup is the percentage added to cost to set your price. A 50% markup on $100 cost = $150 price. Note: 50% markup equals 33% margin—they're calculated differently.
$70
$20
40%
Of cost
28.6%
Of selling price
| Markup | = Margin | Price ($50 cost) |
|---|---|---|
| 25% | 20.0% | $63 |
| 33.33% | 25.0% | $67 |
| 50% | 33.3% | $75 |
| 75% | 42.9% | $88 |
| 100% | 50.0% | $100 |
Learn more about how we calculate and our editorial standards.